Scripto lighters
$0.75 project | conceptual storytelling, packaging materials
Brief:
Develop new and eye-catching packaging for a $0.75 product to reach a higher value standard.
Concept:
Your lighter goes everywhere you go. So in a sense, they’re a representation of YOU. Within every Journey collection, the lighters go on a different adventure.
Which one are you going on?
before
&
after
Problem:
Keeping the $0.75 retail budget while still giving an impressionable “higher class” feel to the packaging.
In the original idea, the lighters staggered implying movement up the mountain. This would be cost-effective when each Journey collection would have to have different packaging construction.
Solution – give the lighters backpacks to impersonate them to be climbing (same for the other collections, exp. fishing poles).
Solution: