Meg’s Fitness
personal business project | stationary, logo, branding materials, packaging materials
Brief:
Create a brand based off of your own name and interests with office stationary, products, and brand identity.
Concept:
With a rise in fitness influencing, especially for young women, a safe, non-judging community must be present. Meg’s Fitness is an all-inclusive women’s gym made to empower and uplift women in a safe, welcoming environment. It welcomes all fitness regimens from pilates to powerlifting and supplements manufactured for women’s bodies and health.
Create a women’s brand that evokes strength and power to appeal to a broad range of aesthetics and likeness.
Problem:
Meg’s Fitness is a brand that can appeal to every woman. It’s soft and fluid with pastel pinks and oranges but strong and grounded with its deep purple. The logo encompasses a form of fluidity and strength describing not only the brand but women.
Solution:
