ON! Nicotine pouches
intern pro | 3 concepts, 3 mood boards, 3 banner mockups
Brief:
Create three summer promotion ideas for on! Nicotine Pouches and the Carry on! campaign that brings in new names to the database and creates buzz-worthy moments for the brand.
Concept 1
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on! allows people to be respectful of others.
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Smoking not only affects you but others around you as well.
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People want to enjoy nicotine at crowded summer events while being respectful to those around them.
AN ALL ACCESS PASS TO ENJOYMENT
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AN ALL ACCESS PASS TO ENJOYMENT |
This summer, no festival lineup will be complete without on! Respectful in crowds? Check. Allowed through the gates? Always. All day enjoyment? You got it. We’ll show how on! is the best festival companion by giving away trips and gear all summer long.
Concept 2
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on! has the smallest pouches in the category.
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It’s the little things that make life wonderful.
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When people record their small moments of happiness, they have a more optimistic view of life and experience an overall better mood.
LITTLE MOMENTS. BIG PERKS. .
The small things in life deserve to be rewarded. And since on! has the smallest pouch, there’s no better brand to do so. We’ll find onjoyers who fit enjoyment seamlessly into their lives and reward them in big ways.
Concept 3
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on! allows personal enjoyment.
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Enjoyment on your own terms is a special kind of freedom.
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Home renovation is booming with 79% of homeowners considering new projects that would help them enjoy their homes more.
SATISFACTION WHEREVER YOU ARE
SATISFACTION WHEREVER YOU ARE
Nicotine enjoyment whenever you want it, wherever you are... even inside or at home. It even comes with a hidden disposal compartment. In honor of that, on! is giving away the chance to build your own dream at-home speakeasy. But shh, keep it on the down low.
